{"id":21113,"date":"2025-01-06T17:31:47","date_gmt":"2025-01-06T13:31:47","guid":{"rendered":"https:\/\/vernatun.am\/books\/start-with-why\/"},"modified":"2026-02-24T22:05:53","modified_gmt":"2026-02-24T18:05:53","slug":"start-with-why","status":"publish","type":"product","link":"https:\/\/vernatun.am\/en\/shop\/start-with-why\/","title":{"rendered":"Start with Why"},"content":{"rendered":"<p>Simon Sinek\u2019s \u201cStart with Why\u201d is a classic work on business and leadership that shows how individuals and organizations can have a profound impact by defining the true purpose behind their actions.<br \/>Sinek introduces the concept of the \u201cGolden Circle,\u201d where the WHY is the driving force. He argues that successful leaders and companies start with WHY\u2014clarifying their mission and the values that motivate them.<br \/>Using examples from renowned companies and leaders\u2014from Apple to Martin Luther King\u2014Sinek demonstrates how a clear WHY can inspire teams, customers, and society at large.<br \/>This book is useful for anyone who wants to become an influential leader, build a sustainable business, find meaning in their career, or simply discover the key to success. It encourages focusing, renewing, learning, re-educating, and equipping oneself.     <\/p>\n<div class=\"_df_book df-lite\" id=\"df_20274\"  _slug=\"b0002\" data-title=\"b0002\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_20274 = {\"webgl\":\"true\",\"height\":\"auto\",\"duration\":800,\"hard\":\"none\",\"direction\":1,\"source\":\"https:\\\/\\\/vernatun.am\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/B0002.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Simon Sinek\u2019s \u201cStart with Why\u201d is a classic work on business and leadership that shows how individuals and organizations can have a profound impact by defining the true purpose behind&hellip;<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"inline_featured_image":false},"product_brand":[],"product_cat":[471],"product_tag":[],"class_list":["post-21113","product","type-product","status-publish","product_cat-business-en","pa_authors-simon-sinek-en","pa_translators-hasmik-hovhannisyan-en","first","instock","purchasable","product-type-simple"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/vernatun.am\/en\/wp-json\/wp\/v2\/product\/21113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vernatun.am\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/vernatun.am\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/vernatun.am\/en\/wp-json\/wp\/v2\/media?parent=21113"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/vernatun.am\/en\/wp-json\/wp\/v2\/product_brand?post=21113"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/vernatun.am\/en\/wp-json\/wp\/v2\/product_cat?post=21113"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/vernatun.am\/en\/wp-json\/wp\/v2\/product_tag?post=21113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}